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media literacy award
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  Deutsche Version
mla
Project goals
"Being media competent is identical with the ability to think critically."
Joseph Weizenbaum  

Involvement with media in school can be many thing - complex, diverse, ambiguous, exciting and at times frustrating. By media we mean almost every method by which humans communicate something to each other, independent of the technology involved. We see words, images, graphics and sounds as the basic elements of the process which, even when considered more closely, still form the basis of even the most technologically complicated and costly "medium" of message transfer. It does not matter whether you want to criticise the content of the media and the media itself - ideally one is closely related to the other - the media literacy award is intended to motivate pupils to increase their ability to read and produce media texts
 
Media literacy
The goals of media education and examples of its implementation can be found in the Principles and Guidelines. Suggestions about media education can be found at Education/ Basic Elements (german only).


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